Business

Vol.54~一家卖肉的企业，如何通过逆向O2O，达到3200万的市场规模

Jan 31, 201512:19Business

营销/营销案例/微营销电台【三逼聚谈】第54期：肉类电商纯线上业务卖得最好的也不过是年售几百万，由于该行业特殊的消费形态，如果按照常规的O2O思路，从线上导流到线下，对于一般企业而言显然不现实。而本案例的某品牌肉品商则通过逆向O2O的手法，通过资源的最大化利用、异业合作，配合现金O2O系统，实现了市场规模的极速扩张。

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Vol.54~一家卖肉的企业，如何通过逆向O2O，达到3200万的市场规模 is an episode from 三逼聚谈 by 三逼聚谈. 营销/营销案例/微营销电台【三逼聚谈】第54期：肉类电商纯线上业务卖得最好的也不过是年售几百万，由于该行业特殊的消费形态，如果按照常规的O2O思路，从线上导流到线下，对于一般企业而言显然不现实。而本案例的某品牌肉品商则通过逆向O2O的手法，通过资源的最大化利用、异业合作，配合现金O2O系统，实现了市场规模的极速扩张。 The episo...

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Published Jan 31, 2015, 12:19 long, audio available.

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Vol.54~一家卖肉的企业，如何通过逆向O2O，达到3200万的市场规模

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